Energizer Batteries
A while ago I wrote to Energizer about an article I had read on-line. I didn’t put much effort into what I wrote. In fact, this is all I sent:
Please explain:
http://www.newstarget.com/PhotoTour_Energizer_Batteries_3.html
Basically, someone opened up an Energizer D-cell rechargeable battery and found that inside the big battery, there is a much smaller battery. Not only that, but the battery has a lifespan of only 2500mAh, which is comparable to other batteries (such as AA batteries) that are much, much cheaper. Surprisingly, I actually received a reply to my not so well-written inquiry. (I use an alias when doing stuff like this in order to track sources of spam. My name is actually Mr. Ebben.)
Dear Mr. Hajo,
Thank you for contacting Energizer and for your inquiry.
All Energizer NiMH batteries have the mAh capacity on the label. There is no deception concerning the battery capacity and the D size designation only represents the batteries physical dimensions. We have found that most D sized devices will work satisfactorily with the Energizer NiMH batteries and the rechargability of the product is a true advantage of this chemistry.
D size rechargeable batteries have historically used a smaller internal unit cell. The main driving force behind this design is to keep the battery affordable to the average consumer. High capacity rechargeable batteries are more expensive than our standard rechargeable D size battery due to the increased volume of materials needed. In addition, they require a higher capacity charger to deliver acceptable recharging times which are also more expensive. Our research indicates that the high upfront cost for the high capacity rechargeable batteries and special charger would discourage many users from trying these batteries.
Clearly a high capacity D size NiMH battery would be beneficial in certain applications but we have found that the market for this type of battery is minimal due to overall cost. Energizer will continue to evaluate this market and look for a cost effective opportunity for higher capacity NiMH batteries.
Thank you for contacting Energizer. If you need further assistance, please do not hesitate to contact us.
Wow. Well, first of all, this reply was much better than the one I received from Carl’s Jr. asking whether Hardees is superior because their logo advertises Charbroiled Thickburgers rather than Charbroiled Burgers (they said they’d contact me with more information and never did).
The Energizer reply does seem to make sense from an economical standpoint. It’s cheaper for them to sell lower-capacity batteries, regardless of the form factor. However, I really have to question whether these batteries are so expensive to make. I assume that Energizer still makes a hefty profit on their ~$12 rechargeable D batteries and that they’re trying to spin it so that it looks like the consumer is actually saving money.
In reality, many consumers probably don’t even know what ‘mAh’ is. They just think they’re getting a big battery. After all, shouldn’t a physically larger battery have more energy? That seems intuitive. Would it be impossible for them to make a higher-capacity battery and sell it for $12 and still make money? Well, I don’t have their R&D team so I can’t answer that question.
Finally, I also have to question whether a higher-capacity battery would actually require a “special”, “more expensive” charger. I will grant them that recharging a higher-capacity battery might take longer, but with a lower capacity battery, you’d just have to recharge it more often. Where’s the benefit?

